Independent eyewear brands, designed, developed and managed in Switzerland.
As the brand owner, WKOne is responsible for the entire strategic direction: from product development and design through to international brand management. The frames are manufactured to WKOne’s own specifications by selected production partners.
WKOne does not see itself as a traditional corporation, but as an independent design platform with a focused brand portfolio, built on the Swiss design tradition and an international market perspective.
WKOne currently brings together three distinct collection lines as private labels, each with a clearly defined design approach and its own target group. Concept, design and further development are managed centrally by WKOne. In Germany, the collections are distributed exclusively through WK Brillen GmbH.
Minimal Everyday Eyewear
Timeless frames for everyday wear. A pared-back design focused on durability, comfort and versatility. The collection is aimed at opticians who want to offer their customers a solid, understated range in the entry-level price segment.
Active Performance Sunglasses
Functional fit-over sunglasses for active lifestyles. SUNFIT combines a sporty fit with high-quality UV protection and is designed for comfort during movement and outdoor activities. The collection adds a performance-oriented range of sunglasses.
Urban Statement Frames
Striking frames with a distinctive design language, many of them available with a matching sun clip. DEEJAYS combines characterful design and current style influences with practical functionality for a fashion-conscious, younger audience.
WKOne designs the collections, defines shapes and specifications, and manages the brands. The frames are manufactured to these specifications by selected production partners.
WKOne manages and develops the brands internationally. Distribution and market responsibility in Germany lie with WK Brillen GmbH.
As the brand owner, WKOne is responsible for the entire strategic direction: from product development and design through to international brand management. The frames are manufactured to WKOne’s own specifications by selected production partners.
WK Brillen GmbH is responsible for exclusive distribution and market responsibility in Germany and, as the importer, is the legally responsible manufacturer under EU regulations. It stands for product safety, CE conformity and quality assurance in the German market.
This division of responsibilities creates a clear structure: WKOne concentrates on brand development and international growth, WK Brillen GmbH on access to the German optical trade and on supporting its registered optician partners.
The platform is the central sales channel for the brands. It is actively promoted, and through it we connect opticians directly, with a live product range and ordering processes that work in day-to-day business.
The shop is neither image advertising nor a mere product overview. It is where the sales happen.
The goal is to connect a large number of opticians directly, rather than going through intermediaries.
Wholesale partners receive the same infrastructure under their own domain and their own brand.
Handled entirely through the platform
Going forward, further international manufacturers will be integrated so that opticians find a wider choice in one place.
We provide international wholesale partners with the same digital infrastructure we use to serve opticians, for their own market. Under their own name and domain, built on our platform and brand licence.
Your own B2B presence under your domain and brand, with the technology provided entirely by us.
Live stock levels, structured onboarding for opticians and automated ordering processes.
Access to the WKOne collections BASIC, SUNfit4you and DEEJAYS on wholesale terms.
WKOne is building its international distribution step by step through selected partners in various countries and regions. The focus is on working with experienced wholesalers who have in-depth market knowledge and an established network in the optical trade, and who distribute the frames in their markets on attractive wholesale terms.
Cooperation is also possible with operators of optician chains or companies with several locations of their own that wish to build up and develop the brands in their market in a targeted way.
Would you like to expand your range with established eyewear brands and benefit from our digital infrastructure? Contact us for a no-obligation conversation about the opportunities for international cooperation.
